Art Direction + Design shapewear for women This women’s shapewear brand needed a new web storefront for their fast-growing product lines, as well as new photography with models of all shapes and sizes. I worked closely with a small team and the company’s founder to style and art direct their product photo shoot, and I designed their …
Website Design, User Experience & Photography dragon con sci-fi, fantasy & comic convention This popular fan-focused event in Atlanta was struggling with an outdated website that was fragmented, and hobbled together by a string of volunteers over the years, and really needed to be redesigned and built on a sustainable, updated platform. I worked on …
eCommerce Website Design for outdoor apparel clothing brand This specialty outdoor clothing brand wanted a modern, upscale feel that would appeal to their target audience in the pacific northwest region of the United States. Although they had a good selection of professional photography with models wearing some of their clothing, I also had to tastefully …
eCommerce Website Design all natural skin care products I first worked with this all natural, chemical-free skin care company to redesign their out-dated website back in 2014. At that time, their entire product line was solely focused on women’s skin care, and they specifically wanted a very romantic, spa-like, feminine aesthetic. Three years later, in …
eCommerce Website Design hand-crafted candle company This successful B2B candle company needed to bring their out-dated website into the new millennium. They wanted an updated design that would reflect the spirit and charm of their hand-crafted products, that was also free of clutter and easy to use.
eCommerce Website Design for national park gifts & souvenirs This non-profit association for the famous national park needed and online eCommerce website to support their gifts, souvenirs, memberships and online donations. They wanted a “Grand”, visually immersive experience, showcasing larger than life, sweeping views of the iconic mountain vistas and wildlife that the park is …
Personal Branding & Design for influencer, coach & speaker tommy breedlove This entrepreneurial influencer specializing in motivational speaking and business coaching needed to establish a strong brand that appealed to his high profile, alpha male target audience. I designed a unique, tribal-inspired logo ligature for his brand signature, and paired classic black and white photography, …
eCommerce Website Design for alcatraz gifts & souvenirs The gift shop for this famous prison wanted their eCommerce website to visually represent the island and prison grounds, while also imparting educational and historical facts about the island an it’s notorious past. I did a lot of reading and research that helped me curate interesting headlines …
Branding, Design + Photography for financial services family of brands I have worked with this independent financial services company over several years to design, refine and align their visual identity across all media channels for multiple corporate brands. I have worked on designing their websites, logos, brand standards and photography for their growing family of …
Branding, Website & App Design start-up for sharing clothing among young women on college campuses This clothes swapping start-up concept was designed to give young college women a safe and fun way to earn extra cash, while borrowing or lending their clothes to their peers. They could also save money on having to buy something …
eCommerce Website Designs for regional wholesale souvenirs This online wholesale store has 2 similar souvenir storefronts in different markets, Alaska & Seattle. They wanted their brand to match visually, but the Alaska market leaned heavily towards souvenirs, and the Seattle location focuses more on fashion and apparel. It was important top the client to appeal …
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Creative Director & Principal Lauren Holley lives and works from her home office, located in the Historic MLK / Old Fourth Ward neighborhood near downtown Atlanta, GA.
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