eCommerce Website Design – Skin Care

I first worked with this all natural, chemical-free skin care company to redesign their out-dated website back in 2014. At that time, their entire product line was solely focused on women’s skin care, and they specifically wanted a very romantic, spa-like, feminine aesthetic. Three years later, in 2017 I worked with them again, this time the challenge was to add a new product line they created for men with beards. They were concerned that the overly feminine branding would be difficult to overcome, but I was able to strike the perfect balance of masculinity and sex appeal with the right imagery to represent their new men’s product line in a way they was authentic to their branding.